Search Engine Marketing

Pay-per-click Advertising

To achieve fast results, you can pay to get better exposure on SERP's (search engine results pages), as well as gain visibility on other web sites, we can implement a pay-per-click campaign. In essence, this is a system of bidding to get exposure above your competitors, within a very defined budget. The best aspect of this process is that you only pay for the ad if a visitor clicks on it, which directs them to your site. This is also know as "pay for performance."

PPC Options

The most popular pay-per-click vendors are Google AdWords and Yahoo! Search Marketing, formerly Overture. We will discover the best option for your goals, which quite likely would be both options.

Not Just Listings, But Results

The key to search engine marketing isn't just getting your name or product out there. It's about getting qualified buyers to your site to act -- buying a product from your web site, gathering information from your web site and visiting your physical site, or whatever your goal is. Therefore, it may be necessary to combine PPC strategies with some web site optimization. The key is getting your visitor to 'land' on the correct page of your site pertaining to their search and getting them into a sales funnel; this may not always be your home page.

Reporting

We will provide you with extensive reporting on click-through rates, search terms and just about any other statistic to help measure the success of the campaign, as well as ways to improve the success going forward.

 

If you are a car wash operator, click here for information specific to carwash SEM.

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