Pay Per Click Advertising

Search Engine Marketing


Specify Your Budget

To achieve fast results, you can pay to get better exposure on SERP's (search engine results pages), as well as gain visibility on other web sites, we can implement a pay-per-click campaign. In essence, this is a system of bidding to get exposure above your competitors, within a very defined budget. The best aspect of this process is that you only pay for the ad if a visitor clicks on it, which directs them to your site. This is also know as "pay for performance."

Google AdWords

PPC Options

The most popular pay-per-click vendors are Google AdWords and Yahoo! Search Marketing, formerly Overture. We will discover the best option for your goals, which quite likely would be both options.


Not Just Listings, But Results

The key to search engine marketing isn't just getting your name or product out there. It's about getting qualified buyers to your site to act -- buying a product from your web site, gathering information from your web site and visiting your physical site, or whatever your goal is. Therefore, it may be necessary to combine PPC strategies with some web site optimization. The key is getting your visitor to 'land' on the correct page of your site pertaining to their search and getting them into a sales funnel; this may not always be your home page.

Reporting


We will provide you with extensive reporting on click-through rates, search terms and just about any other statistic to help measure the success of the campaign, as well as ways to improve the success going forward.

 

Also, see our page on Search Engine Optimization

Pay-Per-Click Defined by Wikipedia

 

Pay per click (PPC), as opposed to Free per click (FreePC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.